The new marketplace — what changes
The marketplace has been rebuilt from the ground up. The principle stays the same: hi-fi people sell to hi-fi people. The main reason for the rebuild is protection against fraud and cybercrime. Added to that are an account, messages instead of e-mail, a watchlist, verification levels in the profile and a fee from a CHF 100 sale price. Here is what that means for you.
1Why rebuild: security
On the previous marketplace your e-mail address was visible in plain text with every enquiry. That is exactly where fraudsters stepped in: fake payment confirmations, phishing links and the IBAN scam. That was the trigger for the rebuild.
Now enquiry and reply run through messages in your account. The other party does not see your e-mail address or phone number unless you pass them on yourself.
On top of that come several layers of protection: every account confirms its e-mail address and mobile number. Anyone who wants to can additionally have their identity verified with an ID document. Listings are checked by us, every listing can be reported with one click, and mobile numbers are stored encrypted in the database. You only communicate with sellers who had to verify themselves with at least a valid mobile number. Together, this reduces the risk of abuse considerably.
What remains is your own care when paying and handing over. How to trade safely is explained in the safety advice. Read it once before you buy or sell for the first time.
2You now have an account
This is the biggest change. Until now a listing was tied to your e-mail address and you managed it through links sent by e-mail. Now you sign in. Under "My account" you find everything in one place: listings, messages, watchlist, profile.
When you register, you confirm two things: your e-mail address via a link and your mobile number via an SMS code. That takes two minutes and keeps throwaway accounts out.
3Enquiries run through messages
No more e-mail traffic. Enquiry and reply appear as a thread in your account, like a chat. We notify you of new messages by e-mail.
The point of it: the other party sees neither your e-mail address nor your phone number. You decide when to share contact details. The mobile number is never shown in full. Caution is still advisable: anyone who wants to move you to WhatsApp or e-mail in the first message usually has a reason.
There is one exception for now: listings marked "Listing from the previous marketplace" have not yet been taken over by the seller. An enquiry about them is sent to the seller by e-mail, together with your e-mail address. Such listings disappear if the seller does not take them over in time.
4You take your previous listings with you
You receive a personal link from us by e-mail. It shows your existing listings. You tick the ones you want to keep, create the account (password, mobile number, terms) and confirm the number with an SMS code. The transferred listings are active immediately, free of charge.
You may also tick nothing. Your old listings are then deleted and no account is created. That is a valid answer too. The link is valid for 60 days. If you do not use it, you receive a reminder with a new link and a new date.
So that you do not have to list again, we have carried over your previous listings. They remain visible, but until you take them over, enquiries still reach you by e-mail through the old system. Our e-mail states a date. If you do not take over your listings by then, they will be permanently deleted. No e-mail received? Request a new link
5The form asks for more
Exactly what buyers would otherwise ask one by one.
| New | Why |
|---|---|
| 8 images, order by drag and drop | The first image is the cover image. You decide which one. |
| Condition — Like new · Serviced · Good · Signs of use · For parts / repair | Did not exist before. Buyers see it at a glance in the listing. |
| Pickup / shipping / delivery | Required, at least one option. |
| Live check — test listening, function test on site | Optional. Says whether the item can be heard before buying. |
| Features — original packaging, accessories, remote control, manual, proof of purchase, non-smoking household, remaining warranty | Optional. Saves follow-up questions. |
| Original price next to the sale price | Optional. Shown as a comparison next to the price. |
6Listing has a price
The fee depends on the sale price. It is due once, at publication. Up to CHF 100, listing is free.
| Sale price | Fee |
|---|---|
| up to CHF 100.– | free |
| up to CHF 2500.– | CHF 10.– |
| above CHF 2500.– | CHF 20.– |
To mark the launch of the new marketplace, listing is free until 31.12.2026. Enter the promo code MARKTPLATZ2026 when publishing.
After publication you can lower the sale price at any time, but not raise it. The fee stays as calculated at publication.
790 days, then extend
A listing runs for 90 days. 7 days before it expires you receive a reminder. You can extend from 30 days before expiry; the remaining days are credited. Extending early therefore costs no running time.
The promo code applies to new listings. When extending, the regular fee applies; if you lower the price by at least 25 per cent at the same time, it is free.
Expired listings sit in the archive and can be extended from there. Anything sold you mark as "sold"; it stays in your archive as a record. Deleting takes two steps: archive first, then remove permanently.
8Watchlist
Save listings and find them again under "My account". Did not exist before.
9You can see who you are dealing with
Every profile shows its verification level: Account confirmed (e-mail and mobile number verified, every account has this) or additionally Identity verified (with ID document, optional).
Anyone who has their identity verified carries the "Identity verified" mark in their profile. Interested buyers can see that a real person stands behind the offer. That is what sets this marketplace apart from the big classifieds portals.
For you there is a practical benefit: your listings are published with priority.
The effort: a few minutes with an ID document and a smartphone, once, optional, directly from your profile. The check is carried out by a specialised service. Your ID data is not stored on avguide.ch; only the result stays with us.
Listing as a dealer? Anyone listing commercially applies via the dealer page. Once we have reviewed the application, we set up the dealer account. All other accounts are private.
10Listings are checked
Listings are looked at and checked by us. Anything that does not belong on a marketplace for used equipment, such as new goods or trade stock without a dealer account, is not published. Listings from verified sellers are published with priority.
11Before and now
| Before | Now |
|---|---|
| Listing tied to an e-mail address | Listing belongs to your account |
| Managed through links sent by e-mail | "My account" in the browser |
| Enquiries by e-mail, address visible | Messages on the site, contact details stay hidden |
| 5 images | 8 images, order by drag and drop |
| No condition given | Five condition levels |
| Nothing about shipping or pickup | Required information |
| Free | Free until 31.12.2026 with the promo code, then tiered by sale price (free up to CHF 100, CHF 10 up to CHF 2500, above that CHF 20) |
| No watchlist | Watchlist in the account |
| Unknown counterpart | Verification level visible in the profile |
| German only | German, French, English |
Questions to marktplatz@avguide.ch · Safety advice · The German version is authoritative.